A few weeks ago the Vogue Fashion Night Out event took place in Guadalajara at the Andares shopping center. The shopping center is one of the most beautiful ones in the country, architecturally speaking, and this event was perfect for the place. Almost every store had DJs playing and gave free drinks and promotions. There was photo booths everywhere and the people assisting there looked great everyone wearing their best clothes. You couldn’t distinguish between models or shoppers, it was stunning.
Unfortunately it was a weekday, so I could only attend after day job hours, so I only saw the last runway. It featured two main styles: a very rock/punk style and an old fashion kind of 40’s look.
This was a challenging night for me, as my kit zoom lens is at the Nikon service repair shop. I only had my 50mm 1.8G lens, and with my D7000 DX body, it makes it almost an 85mm lens. Shooting with that in a very crowded place with fast moving models in the runway was a big challenge.
I managed to pull some few good shots that I’d like to share here.
For the fashion lovers, more photos from the fashion runway at Intermoda Trends 2013, (check part one and two). This time was a bit more challenging because of seating issues. I didn’t have front row seats so shooting from behind and between people’s seats was more difficult, but it also added a different view to some of the shots. Definitely not magazine looking shots, but still interesting and entertaining.
I wish I could say more about the fashion trends, but I’m a newbie on that and I don’t want to judge what I don’t know. I just love to take fashion and runway photos. The challenge of the whole event, timing the moment of the shot while models are quickly passing by and lighting constantly changing, is a great place to challenge yourself to take good pictures.
More photos of the runway events at Intermoda Trends fashion event 2013 in Guadalajara. This event had many more runway activity than the previous one, so expect some more fashion posts because I have many.
Since I was unable to get a press pass, getting good shots at this event was hard because all the good photography spots were hard to get. This runway was at ground level and the photography booth was on an elevated box. So I had to squeeze myself between the standing crowd and when I finally got near the press area there was a small spot I could climb into. So I did, being very careful not to get in the way of anyone else and got my shots. Also, this secondary runway there was not very good lighting, so I had to struggle with that a bit in post editing.
A good recommendation for these situations is to get a vertical battery grip. It helps a lot to take those vertical shots in a crowded space without putting your elbow in front of guy next to you.
On the fashion appreciation side, I liked most of what was presented in this runway session. There was not many experimental or crazy clothes that are not usable. I enjoy more the practical “real” clothes than the crazy experiments that most times are just ridiculous.
For the second time in the year, the Intermoda Fashion event took place in Guadalajara. This time called IM Trends, had more runway activity than the previous. It featured autumn and winter collections from several designers.
I could not miss this opportunity once again to do some runway fashion photography and polish my skills at it.
Here are some shots for you to enjoy of the IM Trends main runway with these artistic designs, nice colorful dresses and winter clothes.
I want to share some more photos taken on the second day of the Intermoda 2013 fashion event.
There were a few lessons learned that day, or better to say, after that day while processing the RAW files of the photos. Somehow between takes, I switched my camera to Auto ISO with a very high maximum limit. So most of my pictures were taken with the high ISO setting of 3200, which resulted on very noisy pictures. I’m very sad about that, but I’m sure it won’t happen to me again.
Anyway, there were some good shots I’d like to share, despite the high noise on the images. I Hope you like them too.
The evening started with bride dresses.
Then some casual wear
Then some jewerly
Some sort of experimental fashion was also present
Shooting a fashion runway event is not as simple as one might think. Things happen too quickly and one has to be in full control of the gear you own. I hope I get a new opportunity to photograph events like this to polish my skills with the lessons learned and show them here.